The trade association for suppliers to the food processing and packaging industry‭.‬

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President’s Message – July 2017

Having recently returned from our very productive Show Operations Conference at McCormick Place, I can definitely say that the stage is being set for a greatly enhanced show experience for all participants at PROCESS EXPO. We heard from an outstanding array of speakers who provided the attendees with a variety of valuable tools that will help exhibitors get the maximum benefit from their participation in the show. Also included was a presentation by Choose Chicago on the outstanding attractions that fabulous Chicago has to offer. Likewise, we heard from McCormick’s show management regarding the exciting new changes being made to the McCormick Place venue. And, we were briefed by GES, our show decorator, on the key “dos and don’ts” that exhibitors can undertake on the show floor. Although you might not have been able to attend the conference last week, we still have a multitude of services and benefits that we provide to help prepare you for a successful PROCESS EXPO.

First, mark your calendar for 2 pm EDT, Wednesday, July 19th. On this date, the PROCESS EXPO Exhibitor Academy welcomes back trade show expert Jefferson Davis to present our latest webinar How to Have a Positive, Productive and Profitable Exhibiting Experience.  Jefferson and the PROCESS EXPO team will share important details, spotlight resources available to you, and discuss what your company can do to get maximum return from every dollar and hour you invest in PROCESS EXPO 2017. This critical webinar will provide valuable details about PROCESS EXPO 2017, our show attendees, useful trade show knowledge, and practical exhibiting skills to help ensure your company's success. No matter how long you’ve exhibited at trade shows, there’s always new things to learn and your participation on the webinar will leave you better prepared to exhibit this September in Chicago.

Topics include:

  • Understanding the PROCESS EXPO Attendee
  • An overview of resources available to exhibitors from your Exhibitor Support Team
  • Navigating the exhibitor service kit
  • Staff's top tips for new exhibitors
  • 10 biggest mistakes new exhibitors make
  • 3 links of the tradeshow success chain
  • 4 critical exhibiting success factors
  • Tips for tradeshow budgeting and money management, goal setting and pre-show planning

I encourage you to sign up for this free webinar today.

Additionally, on Tuesday, August 8 at 2pm EDT, we will hold a show related webinar entitled: Improving Tradeshow Lead Management for Higher Sales Conversion.  Tradeshow trend studies reveal there’s an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage your leads may negatively impact your company’s brand in the marketplace – quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.  Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.  Registration is now open for this webinar.

If for some reason you missed our webinars, no worries! Just visit the webinars page in the Member's only section of FPSA website for recordings and presentations of past events.

Also, does your company have a revolutionary new product or service for the food and beverage processing industry? Then PROCESS EXPO'S free Innovations Showcase is the opportunity you've been seeking! Our new Innovations Showcase is far more than a poster display – it’s a chance for you to highlight your latest technology to an audience of industry colleagues and leaders. Take advantage of free earned media and marketing exposure and submit your innovation today! The benefits of participating include: 1) featured speaking opportunities at PROCESS EXPO; 2) increased media exposure before, during, and after the show; 3) increased product visibility before, during, and after PROCESS EXPO; and, 4) bragging rights among your clientele – and your friendly competitors! Submit your new product before August 15, 2017.

And, in closing, please remember that PROCESS EXPO is “the” next show on the calendar so now is the time, if you have not already done so, to invite your customers to the show. As you know, nothing works better in getting customers to your booth than you personally inviting them and giving them a free invite/pass to the show. Our Exhibitor Invites program allows you to invite as many of your customers as you would like to attend the show. It's FREE for exhibitors and easy to use. Furthermore, PROCESS EXPO exhibitors who used the program in our past shows generated 50% more leads than exhibitors who didn’t. For more information and to sign up for Exhibitor Invites, click here.

As always, never hesitate to contact us with questions or requests on how we can help make your show experience the success we all want it to be. Enjoy your summer, celebrate on the 4th, and see you soon in Chicago!!

David Seckman