3/11/2011

Annual Conference Day 2

Palm Desert, CA - Friday morning brought FPSA Annual Conference attendees together for another series of presentations from some very notable speakers.

First up at the general session was ethnoMetrics expert Marlys Arnold. Ms. Arnold who has authored books such as “Build a Better Trade Show” discussed how booth tactics can improve overall results at a trade show. Additionally, Ms. Arnold showed videos of trade show floors illustrating traffic patterns and correct versus incorrect booth behavior.

Next on tap was Institute for Trend Research economist Brian Beaulieu. Mr. Beaulieu discussed current economic trends as well as trends reaching out many years. He enlightened the audience with regard to what planning can be done today to take advantage of the predicted economic environment tomorrow. Audience members left his presentation with information they will be discussing when they return to their offices.                                                      

Again today, attendees broke up into individual councils where they had presentations from companies including Maple Leaf Foods, Dere Street Baking, Coca-Cola, Tree Top, Earthbound Farm, Kraft, and Commercial Food Sanitation.

Look for the Conference roundup coming on Monday.