Waldorf Astoria/Hilton Orlando Bonnet Creek
March 26-28, 2014
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Introducing our keynote speaker: Dan Rooney
Major Dan Rooney is the founder of the Folds of Honor Foundation, a veteran F-16 Fighter Pilot with 3 combat tours in Iraq, the founder of The Patriot Golf Club, a PGA Professional, and author of A Patriot’s Calling- Living Life between Fear and Faith.
A Major in the Air National Guard and a decorated military aviator, he is a two-time recipient of the Top Gun award and was honored with the Spirit of Attack award as a top graduate of F-16 training. He has received many decorations to include the Air Force Commendation Medal, Air Medal, Anti-terrorism Medal, Combat Readiness Medal and Air Expeditionary Medal.
For his service and patriotism - Rooney was presented the White House's Presidential Volunteer Service Award by President George W. Bush, the Air National Guard's Distinguished Service Medal, the Air National Guard’s Directors Service Award and the Ellis Island Medal of Honor. He was honored at The Masters Invitational with the William D. Richardson Award for his outstanding contributions to golf and received the PGA of America's first-ever Patriot Award. He has been recognized as one of People Magazine's Heroes of the Year, Money Magazine’s Hero of the Year and ABC World News Tonight's Persons of the Year. He is a Significant Sigma Chi and was featured on NBC World News Making a Difference report.
Click here for Dan Rooney's full bio.
Closing Session Speaker: Dan Schmidt
The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and media relations, he was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward.As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history - and got paid to ride motorcycles. He is widely known and respected as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands.
In 1990, Schmidt became director of Harley-Davidson’s corporate and financial communications, and served as its primary spokesperson to the media and the financial communities. He appeared numerous times on network news programs and was frequently called upon by business media to share his insights on non-traditional communications, customer attraction and brand-building. Speaking engagements around the world soon followed.
In 1997, Schmidt left Harley-Davidson to take an ownership position with a highly successful Chicago-based marketing firm, VSA Partners. In addition to Harley-Davidson, VSA's customer base includes a virtual who’s who of the world’s best-known brands. In July 1999, he sold his portion of VSA to start his own business, Ken Schmidt Company, and slow down the pace of his life.
Now, Schmidt is a frequent speaker to business groups and academic communities throughout the world. Few speakers generate more positive word-of-mouth and referrals. “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined,” he said, “so that their minds and hearts are in perfect synch. Because that’s when real learning happens.” Whether he’s talking about how to understand and leverage basic needs to improve competitiveness, or how to build an entirely new corporate culture or how to reach out to new customers in completely untraditional ways, Schmidt never follows a predictable course.
Today, Schmidt happily states that he is “semi-retired,” which allows him to pursue his other passions. He calls working with the grandson of one of Harley-Davidson’s founders to create 100 Years of Harley-Davidson, the best-selling motor sports book of all time, one of the greatest highs in his life. After all he has accomplished, his philosophy of life and business hasn’t changed: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”
General Sessions: Attire for the business sessions is resort casual (comfortable khaki-style pants or shorts with a button-down or collared shirt). Please note that meeting rooms may be cool.
Receptions and Dinners: For receptions and dinners, we suggest “business casual” attire (sport jackets with button down or polo-style shirt, no ties for men, and skirts or slacks for women). Bring a sweater or jacket for the evenings, though you may not need it.
Registration fees, less a $50 administration fee, will be refunded for written cancellations received no later than the states deadline. No refunds will be made after said deadline. However, the registration may be transferred to a colleague with written notification.
All substitutions after stated deadline will be handled on-site at the conference registration counter. Please bring a copy of the registration confirmation letter on-site. Event and tour tickets purchased are nonrefundable.
All FPSA programs are accessible to persons with disabilities. If you require special accommodations or auxiliary aids, please notify us in advance.
Note: In general, Treasury Regulation 1.162-5 permits an income tax deduction for educational expenses undertaken to maintain or improve professional skills.