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PRESIDENTS’ MESSAGE JANUARY 2008
Happy New Year!
We trust you had a great holiday season and have returned refreshed to tackle the opportunities that 2008 will bring. 2008 will be a watershed year for your association and we are so pleased that you will be a large part of the activity. This month's message is a potpourri of issues - some of which will receive additional in-depth coverage in later communications.
2008 CONFERENCE
We are on track for a record-breaking attendance at the 2008 conference. The increased interest is due in great part to the strength of the General Session program, but equally important is the exceptional programs developed by our industry councils and the quality of the processors who will participate in those sessions. Already committed are: Mike Alagna, COO of Nation Pizza Products, Frank Cole, Kraft Research, Ed Garrett, President, West Liberty Foods, Chuck Hollingsworth, Engineering Manager for Coca-Cola
NEW MANAGEMENT TOOLS FOR 2008
Everyone wants to know how their level of business activity compares to others in their business sector. Our new "Shipments and Outlook" survey which will hit your computers next week is designed to answer that question. It's quick…it's easy…it's unobtrusive…and completely confidential.
PROCESS EXPO 2008
Speaking of watershed years…PROCESS EXPO 2008 will be sure to set a number of records. It will be sold-out long before any previous event. It will be the largest PROCESS EXPO ever (over 200,000 net square feet). And, it will be the place to be for the largest assemblage of food and beverage processors in 2008. PROCESS EXPO and PACK EXPO are again working together in developing the most aggressive promotional plan ever to insure that your customers and prospects will make this event a "can't miss" on their calendars.
PROCESS EXPO 365
Most can agree that nothing beats the "face-to-face" marketing that occurs at PROCESS EXPO. We are going to capture the excitement of PROCESS EXPO in a new program that will be unveiled at CONFERENCE 2008 this March. My PROCESS EXPO 365 is designed with your customer in mind, the place they will go on the web to get the latest, industry news, targeted and general, and to find the best suppliers in the industry, you. As an added benefit, 365 allows us to leverage the power of our combined membership and show to bring our members to the top of the results page in searches on google, yahoo and other major search engines. You'll be hearing a lot more about this in the coming months, but if you want a first-hand experience with PROCESS EXPO 365, come to Conference.
FOUND MONEY
We all enjoy the feeling we get when we lift the cushions to the couch or our favorite chair and extract the change we find there. Or, that excitement on finding a $20 bill in our pants before they go to the cleaners. It's "found money"! We learned that there is potentially a lot of found money among our member companies. We have one of the most successful freight programs run by associations through Yellow Transportation. Hundreds of our members are saving thousands of dollars using the discounts available through this program. Yet, almost an equal number are not enrolled in the program. Why not? Don't you want to see whether there is a better price for your shipping than what you are currently paying? Are you so sure you have the best price? If you want to learn more about our Yellow Transportation program, contact
We look forward to seeing you at Conference in
George Melnykovich
President and COO
Steve Schlegel
President and CEO